In the fast-paced life sciences sector, securing meaningful meetings with potential partners, clients or investors is paramount when on the conference circuit. However, standing out among a sea of requests can be challenging. Here’s how to craft meeting requests that lead to successful engagements so you can secure a deal.
1. Personalize Your Message
Generic messages are often overlooked. Invest time in researching your recipient’s background, recent company developments or shared industry interests. Personalizing your outreach shows that you value their time and have a genuine interest in their work. Address them by name and reference specific details that tie your request to their expertise or current pipeline. This approach can greatly increase the likelihood of a positive response.
2. Suggest Specific Meeting Times
When sending a meeting request, avoid leaving the timing too open-ended. Propose two or three time slots that align with the recipient’s time zone, making it easier for them to choose without the hassle of back-and-forth scheduling. Some partnering event providers such as HelloPartnering automatically schedule meetings based on both parties’ agendas, though in other circumstances ensure your suggested times are reasonable.
3. Highlight the Value Proposition
Your message should quickly convey why this meeting is worth their time. Be succinct and direct about the benefits of meeting with you. Whether you’re discussing potential partnerships or investment opportunities, be clear on how your conversation could be mutually beneficial. A compelling reason can be the key difference between an ignored request and an accepted one.
4. Connect via LinkedIn
A meeting request can feel more personal when supported by a professional LinkedIn connection. When you send an invitation to connect, include a short note introducing yourself and your reason for reaching out. Building a relationship on LinkedIn prior to your formal meeting request helps add familiarity and reinforces your credibility.
5. Be Clear and Concise
Many biopharmas, especially large multinational organizations, are inundated with requests in a typical partnering conference. Ensure your meeting request is brief and free of jargon. In two to three sentences, state your purpose, what you hope to discuss, and why it’s relevant to them. This format respects their time and keeps your message engaging.
6. Follow Up Thoughtfully
If you haven’t heard back within a week, send a polite follow-up to gently remind them of your initial message. This could be as brief as “I wanted to check in to see if you’d be available for a quick discussion about [topic].” Persistence is important, but always remain respectful.
Make the Most of Biotechgate Digital Partnering
To put these strategies into action, consider joining the upcoming Biotechgate Digital Partnering conference. This event provides unparalleled opportunities to connect with industry leaders, investors and potential partners for 5 days of workshops, networking and one-to-one meetings. By applying these best practices, you’ll not only increase your success rate with meeting requests but also set the stage for productive interactions that advance your organization’s business development goals.